Furthermore…

I’m wondering to what extent the social scientistshave created a rigorous model of the way people come to their decisions about who to vote for.  It doesn’t seem to hang to any great extent on party platforms or the answers to questions in debates. It used to be generally accepted that it hangs  greatly on physical appearance and how a person ‘handles himself’ in front of microphones and cameras, where  one gets ‘a feel for the person.’ It used to be said disparagingly that women voted for the most attractive specimen of manhood in the bunch, loosely defined. I suspect that there are reams of information on this topic, but I don’t think I want to dive into a swimming pool full of unscientific opinion, however well informed.